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Foundr doesn’t even have a full time graphic designer on staff, so they use very few original photos. The best accounts have a clear color scheme and consistent topics.īut what if you don’t take great photos? Not everyone can be Annie Leibovitz. To get noticed, you need attractive content. For them, engaging content includes quotes and motivational images that “trigger some form of emotion.” They post ideas from famous business people, quotes from film and television characters, and prompt a response from their audience. According to Nathan, your theme should look like what your customers aspire to.įoundr is a magazine for young entrepreneurs. Whatever your industry, your account needs to match the interests of your target audience. Have a theme for your accountĬompanies also need to be consistent in their message. However, there are tools like Later and Curalate which let you plan posts and remind you when it’s time to hit send. There’s still no way to schedule Instagram updates – the platform doesn’t allow it. Unlike other social networks, you have to send Instagram posts manually. This hands-on marketing has been hugely successful.Īnd it really is hands-on. Their posts often receive over 30,000 likes, and are shared all over the platform. The reward is a very high engagement rate. “The more you post, the faster you grow.” He posts between six and eight times every day, as well as responding to comments and interacting with other users. Nathan describes Instagram as having a snowball effect. In 18 months, Foundr only missed one day of posting on Instagram. Have a consistent message, and post a lot. Here’s how you can use these ideas in your own content. Foundr has some basic rules for content creation: If you’re going to succeed on Instagram, you need to know what to post. Once you’ve optimized your bio link, it’s time to start posting. Nathan has tested this extensively, and finds that short content and an easy opt-in are essential. Note: Since Instagram is a mobile-first social platform, these landing pages need to be mobile-friendly. Now, you’re using the extra attention from Instagram to drive conversions.įoundr changes its bio link constantly, but always with the same goal: to add to its email list. It could also be a special discount – 10% off your best-selling product, for example.
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This could be a free ebook, a video you know they’ll love, or the opportunity to subscribe to your newsletter. You may be tempted to send Instagram users straight to your website’s homepage, but you’d be missing out on opportunities to gather information and create longer-lasting relationships.īuild a landing page with an offer for your Instagram followers. Since Instagram only gives you one clickable link, it’s precious real estate. You’ll want to make sure you’re using your bio link correctly. When you first get started, you’ll need to set up your account and bio. He gave us his 5-step plan, which we’ll go over below.įor Nathan’s complete Instagram master class, watch the webinar here. Nathan recently joined us to break down his Instagram strategy. In the process, Foundr made a name for itself as a serious entrepreneurial magazine. That number is now over 800,000, and this attention has led to more than 230,000 email subscribers. Twelve months later, he’d built an Instagram following of over 500,000 users. Nathan Chan launched Foundr Magazine in 2013 as a side project.
SYNDICATE PROJECT INSTAGRAM HOW TO